Today, there are over 1.5 billion websites around the world. Out of this, about 200 million are active.
In this sea of competition, it can feel overwhelming to figure out how to stand out. While this can seem complicated, it doesn’t have to be. Read this small business website design guide and see how it’ll help you stand out from the crowd today!
Today, about 49% of local website traffic is on mobile devices. You’ll miss out on shoppers if you don’t have a mobile-friendly site.
Ensure your website is always up and running for desktop and mobile. Preview your site on mobile devices and desktops to see how they perform. If your website isn’t viewable on mobile devices, this could hurt your search engine rankings.
The best business websites will have easy navigation. Have labeled tabs with related pages under them.
There should be a link for them to return to the homepage, no matter where they land. Keep your dropdown menu at the top of the page. Keep learning and pay attention to what your audience likes and doesn’t like.
Think about your target market when building a business website. Consider what they like, the demographics they’re in, etc.
Define your brand’s identity and the vision behind it. Look at competitors to see what works and doesn’t. Let that allow you to research how you can stand out.
Keep your brand consistent. Whether you’re on social media, your website, or it’s your logo, the colors and design need to be the same.
Placement is critical regarding the level of importance of your content. If you want visitors to sign up for your newsletter, you’ll want the newsletter button available.
The most important aspects should be prominent. Use eye-catching buttons and large headers to grab their attention.
Include a call-to-action as well. This invites them to sign up for your newsletter, look at your products, shop, etc. Keep it short and ensure they’ll understand what it means if they click.
Use clear fonts on your site. Never use fonts that are too large or small. Have colors that match the background colors.
Include contact information in your footer (the bottom part of your site). Have social media buttons, a contact us link, etc. You could also include a disclaimer and an about us page.
After you learn how to build a business website, you’ll need to know SEO. SEO is short for search engine optimization. These are the keywords that someone types into search engines.
When you have these keywords on your site, people are more likely to land on it. It’s also an organic (free) way to build traffic to your site. While it takes longer than ads, the results are long-term.
It’s also an excellent way to reach the right audience for your business. Use a keyword search tool to find high-ranking terms.
Ensure that your website is quick. This will impact how it shows up in search engines. Use JPEG files instead of PNG for images to speed up your site.
Have a meta description for your site. It’ll be a summary of what it offers. This will also increase the click-through rate of your site.
Choose a domain that’s easy to remember and spell. Ensure that it makes sense for your company.
Choose .net, .org, or .com. If you’re in the UK, consider .Co.UK. Each country will have its own popular end to a domain.
Avoid using hyphens or numbers. It’ll be harder for people to remember.
You can check to see if your domain is available on various sites to buy them. If it’s not, they often recommend alternatives.
Use bullet points and short paragraphs. Avoid loud colors or too many GIFs.
Use white space on your site and ensure that it looks clean. Avoid clutter, making it difficult for visitors to find where to go.
Provide content that your visitors will find helpful. Think about the pain points that your ideal customer could experience.
In your articles, you’ll want to provide them with solutions. At the bottom of each article, you can include a call to action.
Don’t forget to use internal and external links in your posts. Internal links will also help search engines explore and index the pages of your site.
Include an About Us page for visitors to read about your company’s history. This could consist of your company’s motto, photo, and name.
Landing pages are where visitors come from marketing, email promotions, PPC ads, etc. Ensure you can change your landing page’s navigation, content, and design.
Your landing page needs to load fast, or else visitors will leave. Include a call-to-action on these to entice customers.
Use Google Analytics to track how successful your site does. Set up alerts and reports that automatically let you know how you’re doing.
After exploring this guide on creating a small business website design, you should know where to begin. Take your time planning how you’ll start.
Are you ready to have a beautiful website but unsure where to begin? Or maybe you don’t have the time to brainstorm and create it.
If this is the case, contact us today! Let us develop a beautiful design to help you attract more customers in no time.