How to Choose Web Development Services: Everything You Need to Know

Blog Manager
November 3, 2022

About 88% of website visitors won’t return after a bad experience. Your website has 10 seconds or less to leave a good impression on visitors. Otherwise, they might decide to choose one of your competitors instead.

Before you start losing leads and sales, choose website development services this year. An experienced web development company can improve your website to offer a better experience. You can quickly meet consumer expectations, generate more leads, and grow your business.

Not sure which web development company to choose? Read on to discover the top factors you should prioritize as you begin your search! Find the best agency with these tips today.

Years of Experience

First, determine how long each web development agency has run and operated. Find a team with years of web development experience. Their experience could speak to their abilities to meet your needs and expectations.

If the agency is new to offering web development services, keep searching. An inexperienced team is likelier to make mistakes while working on your website. Their mistakes could impact your ability to generate leads and sales.

Make sure the agency’s experience is relevant to your needs, too.

Take a moment to outline your website needs and goals. For example, you might want to:

  • Generate brand awareness and recognition
  • Establish your credibility in the industry
  • Build an email subscription list
  • Improve search engine rankings
  • Generate brand trust and loyalty
  • Attract unique website visitors
  • Generate more leads or online sales
  • Add eCommerce capabilities to your site
  • Ensure your site is mobile-optimized
  • Improve your ROI

Your goals can help you prioritize different business web development companies based on their experience and expertise.

For example, perhaps you want to add eCommerce capabilities to your website to generate online sales. Determine how many eCommerce sites the company has worked on in the past year. If they haven’t worked on an eCommerce website, you’ll know to remove them from your list.

Finding a company with relevant web development experience will save you time and money in the long run. Their ability to make decisions that align with your goals can help your company grow.

UX Expertise

Determine how much user experience (UX) design expertise each company has.

A positive user experience indicates your website is easy for visitors to navigate or use. A pleasing online experience can encourage visitors to explore. They might convert on your website, allowing you to generate more leads and sales.

Visitors could leave without exploring other pages if your website doesn’t offer a positive UX. Your dwell times will drop while your bounce rate will increase. A high bounce rate can hurt your organic search engine rankings.

If your website doesn’t appear on the first page of a Google search, there’s a chance consumers aren’t finding your website at all. Google also prioritizes websites that are:

  • Fast
  • Mobile-optimized
  • Secure
  • User-friendly

Before you choose web development services, ask each company how they plan to improve the UX on your site. About 70% of online businesses fail due to bad usability. About 44% of people will also tell friends about a bad online experience.

Your brand reputation could plummet if consumers complain about your website and company. You could struggle to generate leads or sales in the future.

An experienced web development agency can update your website with UX design trends in mind. They can also ensure your site appeals to Google’s Core Web Vitals. These user-specific ranking factors can improve the UX of your site.

Your organic rankings could improve, which can help you reach new customers in the future. 

A Range of Services

As you begin narrowing your options down, review your goals again. What services do you need to accomplish those goals?

For example, you might need a website development agency that also offers:

  • Copywriting services
  • Web design services
  • Search engine optimization (SEO)
  • UX design services
  • eCommerce services
  • Mobile app or game development

Find an agency that offers the services you need under the same roof. You won’t have to hire more than one agency to accomplish your goals.

Ask each company about their process, too. They should start by learning more about your project objectives, customers, and business. Without this information, they could make assumptions, wasting your time and money.

After drawing up a proposal, they should gather research, complete a wireframe, code, and test your site. This process can save you time by ensuring the agency’s concept aligns with your needs. 

A Strong Reputation

Ask each agency for recent client reviews. Reading online reviews can help you learn more from people who were once in your shoes. Try to find an agency that already has a strong, positive reputation.

You can find reviews on the company’s website, Google Business listing, and BBB profile.

Ask the agency if you can see examples of their work as well. Review at least three websites they’ve worked on in the past year. If their projects don’t align with your needs or expectations, keep searching. 

The Right Price

Ask each agency when they’re available to start. If they’re juggling too many projects at once, they might not meet your project deadline. You could experience delays that can impact the rest of your digital marketing strategy.

Ask three different development agencies for an itemized list of the services they offer. Then, compare your options. Determine if someone’s pricing is significantly higher or lower than the average.

Make sure you know exactly what’s included. For example, are you allowed to make changes to the website? Determine if the agency offers routine updates or website management, too. 

Then, compare your options and choose the best web development agency based on your needs. 

Choose Web Development Services for Your Website Today

Learning how to choose web development services doesn’t have to feel stressful. Instead, find an agency that can accomplish your goals. With their help, you can use your new website to grow your business. 

Want to save time searching for an agency? We’re here to help.

Contact us today to learn more about our web development services. 

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