As more people use smartphones worldwide, mobile marketing has become a necessary aspect of marketing campaigns. According to findings from DataReportal’s report, 5.22 billion people used a mobile phone in 2021, amounting to about 66.6% of the world’s total population. As more people have turned to mobile and the ease of internet access it provides, it only makes sense that people are spending more time on their phones, creating a perfect, universal demographic to market to.
To keep up with the constant changes and improvements in smartphone technology, internet speed, and social media platforms, marketers and advertisers need to understand the distinction between marketing for mobile users and desktop, laptop, or tablet users. Today, we’ll look at four mobile marketing trends that will be prominent in 2023:
Anyone in marketing will be familiar with terms such as SEO. Still, mobile SEO refers to search engine optimization that is compatible and flawless for mobile viewing on smartphone and tablet screens. Ayima Kickstart’s insights on digital marketing for startups and small businesses highlight the fierce competition in the SEO industry, which is why optimizing for mobile is vital. Google’s existing ranking algorithms reward large brands that have accumulated large amounts of backlinks and preexisting content. Businesses must invest in traditional SEO practices, adjust or optimize specific aspects to cater to mobile users, and compete with established brands.
Improving mobile SEO includes speeding up your site load time and ensuring all aspects of your website work seamlessly on mobile and bigger screens. Your website’s call to action won’t mean anything if people can’t click a button or navigate your website because it won’t load properly on their smartphones.
Mobile applications are much more common these days, with brands relying on them to reach potential customers and expand their marketing efforts. If you want Mobile Development for Your Business, we offer services to help you with any mobile application needs. Investing in mobile development can help your business boost brand awareness and gain a competitive edge in a saturated market. Mobile apps can also set up loyalty programs and offer exclusive deals for your products or services, improving customer loyalty and engagement.
While websites are an essential aspect of your brand and business, offering an exclusive mobile application can create a consolidated way of gathering customer insights and habits. Remember, mobile or not, data is power, and knowing your customers can help you provide them with tailored and personalized experiences.
More and more smartphone manufacturers are getting into 5G, and marketers must also ensure mobile content, sites, and apps are up to speed. Mobile manufacturers such as Apple are showing they are on board with the rise of 5G for mobiles, given how much faster it connects users online. Annual 5G smartphone production is projected to reach 660 million units this year.
Amidst this heavy push for 5G commercialization, mobile marketers can benefit from an improved experience for potential customers. Firstly, with 5G becoming a more accessible commodity, users are more likely to depend on their smartphones to access online content than laptops and computers. 5G connectivity will also make the mobile experience more immersive and interactive, allowing for additional features such as AR services.
Finally, the growth of social media has birthed a new phase — social media 2.0. According to a Forbes feature on social media 2.0, this new term is still unclear. Still, it refers to features currently taking new social media platforms by storm — features that weren’t necessarily present in earlier generations of social media. These include innovations in monetization, such as tipping instead of conventional subscription models, as well as a focus on forming niche communities instead of mainstream growth and success. Both features are sure to change how content creators interact with platforms, and as we know, content creators play a huge role in social media — and, subsequently, mobile — marketing today.
It’s also important to note that social 2.0 isn’t a definite point of reference. As mobile development and how people interact with their mobile devices continue to change, the rise of social 2.0 will be more about the introduction of new features coexisting with pre-established functionalities. They will work together to change mobile marketing and advertising altogether.